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New payment app for Ted Baker

By Retail Technology | Monday September 25 2017

Fashion retailer Ted Baker has launched a new app-based payment solution

Ecommerce consultancy Salmon has developed the app with ‘PayPal Here’ technology that allows customers to order in a more secure way and pay for products that are unavailable in-store.  

The new service enables employees to help customers shop in a more flexible way and have those products delivered to home, work or via click and collect at Ted Baker stores.

Currently being piloted in five London locations, the solution is due to be rolled out across all UK and US stores. 

It is designed to be used on employees’ in-store tablets and allows staff to offer a more personalised shopping experience with customers. 

Empowered

Sales representatives will also be better empowered with the ability to help customers create new Ted Baker accounts to improve their in-store and online experiences, and to enable a quick, more secure checkout for orders, taking payments via PayPal. 

Craig Smith, digital commerce director at Ted Baker, said: “We recently opened our store in St Pancras with limited storage facilities, so we wanted a solution that ensured our customers could still have the full Ted Baker shopping experience, even in our smaller stores. The solution needed to be slick so as not to jar our customers’ experiences, and was also user-friendly for our employees.” 

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