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Dixons Carphone has announced a new deal that will rapidly expand the drop ship capabilities of its Currys PC World business

The electrical and telecoms retailer will be deploying digital supply chain solution provider Virtualstock’s The Edge platform, which is already utilised by companies including John Lewis, Argos and Tesco.
 
The platform will enable Currys PC World to rapidly expand its drop ship supplier base and product range, while also streamlining its order management processes in this area. 

This will both increase sales and deliver operational savings while customers enjoy the same experience regardless of whether items are in stock or shipped directly from suppliers’ warehouses.

Centralised 
 
The Edge will also allow Currys PC World to precisely track the status of its orders in real-time and to accurately coordinate inventory levels through a centralised system to avoid out of stock orders.
 
Andrew Harrison, deputy group CEO of Dixons Carphone plc, said: “As Europe's leading multi-channel specialist electrical and telecommunications retailer we are a new retailer for a new digital age.  Virtualstock's digital supply chain platform, The Edge, is a key component of our omnichannel strategy and will contribute significantly to achieving our goal of offering the widest and most relevant range of connected products and technology.”
 
Andrew Mills, chairman and CEO of Virtualstock, added: “We are delighted to be working with Dixons Carphone and are already helping them to drive growth through their drop ship business. Dixons Carphone is the latest addition to our retail client list and we continue to develop the capability and flexibility of The Edge to meet the omnichannel requirements of today’s retail marketplace and drive optimisation across the supply chain.”
 

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