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Lowe’s expands VR use

By Retail Technology | Thursday February 15 2018

US home improvement retailer Lowe’s has expanded its use of virtual reality (VR) to enhance employee training and customer experience

Lowe’s Innovation Labs is introducing a new iteration of its Holoroom How To, called Holoroom How To: Red Vest – an employee training platform that teaches associates how to use specific in-store equipment through virtual reality to help better serve customers.

Lowe’s Innovation Labs found that customers have about a 40% greater retention of steps to complete a DIY project when using immersive VR training techniques. 

Building off the success of Holoroom How To, an experience that gave customers confidence to begin their next home improvement project, Lowe’s introduced the next phase of virtual learning.

Increased confidence

The latest version of Holoroom How To was built specifically for Lowe’s associates, providing them with greater project knowledge, more motivation and increased confidence to help address customer’s window fashion needs.

Beyond the educational benefit, the platform projects a life-like simulation that teaches associates every step of the process as they advance through the module. The hands-on practice lets associates learn from potential mistakes without waste of materials or dissatisfied customers.

Beginning in November 2017, Holoroom How To: Red Vest traveled to 10 markets throughout the US, including Tampa, Philadelphia and Knoxville. 

More than 400 associates have tested the experience and more than 90% have reported virtual reality training would help them to better serve customers.


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