Supernova fit for global business
By Retail Technology | Monday May 14 2018
Health, beauty and fitness products retailer Supernova is enjoying success with new payments software designed to aid cross-border business
The company – whose brands include BodyBoss, Sand & Sky, SkinnyMint and Coco & Eve - selected global payments company Worldpay to help it manage the complexities of trading cross-border and enhance fraud protection on high value products.
It provides a single integration point for credit and debit cards, and other alternative payments; including online payment gateway; fraud, risk, and treasury management services.
By using Worldpay's payment pages, Supernova has access to the world's most popular payment methods in over 30 languages - all of which may be used across multiple devices to increase online conversion.
Alternative payments
The retailer now offers more than 10 popular alternative payment methods to its consumers, including Alipay, UnionPay, JCB, POLi, SOFORT, and iDEAL - with plans to switch on even more payment options in future.
Since selecting Worldpay, the lifestyle brand has seen online acceptance rates increase from 72% to 95%, along with a significant uplift in cross-border sales.
This was achieved by matching the retailer's company presence in different markets, to Worldpay's global network, allowing them to quickly and seamlessly route payment transactions across country borders.
Alex Ostrowski, co-founder at Supernova said: “Worldpay allows us to offer a growing number of emerging payment options, which helps our customers buy our products and allows us to provide a consistently personalised shopping experience in all the markets we operate in."
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