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Ted Baker updates IT support

By Retail Technology | Tuesday July 3 2018

Global fashion brand and retailer Ted Baker has upgraded its first-line IT services across its 165 stores across UK and Europe

Retail Assist is providing the enhanced IT services which will be a single point of contact for all IT related issues seven days a week.

An improved out-of-hours service provision to all store formats, from the High Street to airports, will support Ted Baker’s store teams to provide a superior customer experience with increased systems uptime. 

Multilingual analysts 

Ted Baker will also benefit from a team of multilingual analysts, able to handle IT issues more effectively in the caller’s native language. 

Stuart Carrison, head of IT at Ted Baker, said: “Throughout the tendering and migration process, which involved our incumbent as well as several similar organisations in the industry, Retail Assist proved dependable and efficient, and offered the best solutions to ensure our IT only enhances our in-store client experience.” 

Retail Assist completed the service transition in five weeks.


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