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Sweaty Betty launches digital flagship site

By Retail Technology | Monday August 6 2018

Activewear brand and retailer Sweaty Betty has launched its new responsive website with enhanced mobile optimisation

The new website offers an enhanced user experience using Salesforce Commerce Cloud and is designed to better cater for the 60% of consumers that use mobile and tablet devices to shop the Sweaty Betty website.

The site also offers a new wish list function, improved editorial content with educational guides, a shoppable Instagram and new enhanced lookbook feature. 

With 60 shops from London to San Francisco, plus concessions in Nordstrom, Selfridges, Harrods and Bloomingdales, the digital flagship currently receives over a million visits a month. 

Scalable solution

Sweaty Betty CEO Simon Hill-Norton said: “We launched our first website in 2000 to provide an omnichannel customer experience alongside our stores. Our customer now uses mobile devices in so many areas of her life so this upgrade of our site comes at a critical time. So many of our customers are busy women leading active lifestyles, therefore, we wanted to create a seamless online shopping experience with elevated product imagery and enhanced video.”

Tryzens has worked closely with the brand to deliver an enhanced customer experience and provide a robust, scalable solution to underpin their international expansion plans. 

Simon added: “From early discussions with Tryzens, we knew they had a thorough understanding of, and alignment with, the aspirations and heritage of our brand, sharing our passion for all things digital and demonstrating a deep understanding of how technology can deliver our vision and empower our customer.”

The new site now enables Sweaty Betty to offer more personal and engaging content to be served and to harmonise the customer experience from physical store to online while enabling the range to be curated for different international markets more efficiently and effectively.

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