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H&M enhances omnichannel offering

By Retail Technology | Monday October 8 2018

Fashion retailer H&M has sealed a new payments solution partnership to enhance its omnichannel offering to consumers

The company is teaming up with Klarna to enable frictionless checkout across all channels 

H&M and Klarna will further integrate H&M’s digital and physical stores to give customers a seamless, personalised and engaging shopping experience no matter where, when and how they shop. 

This partnership will power the H&M Club1 payment programme, provide an enhanced omnichannel customer payment offering, a streamlined post-purchase service in the H&M app and many other services. 

Next generation 

This will include frictionless instore, mobile and online payments, simplified deliveries and returns and the flexibility to decide how and when to pay including the ‘try before you buy’ Pay later service. 

All of these will be integrated into the next generation of the H&M app and H&M Club. 

The service will be launched across the 14 H&M markets, with the UK and Sweden in the first phase, expected to go live in 2019. 

Furthermore, H&M group will make an investment in Klarna. The equity investment demonstrates a shared commitment and vision to the continual development of smarter retail where optimisation is constant in order to meet customers changing expectations and preferences. 

Karl-Johan Persson, CEO H&M group said: “We are impressed with what Klarna has achieved to date and now we will work together to elevate the modern shopping experience. This strategic partnership between H&M group and Klarna is based on a joint relentless focus on creating great customer experiences.” 

Daniel Claesson, head of business development H&M group, added: “We want to make it possible for customers to move freely between the various channels and choose how they want to shop and experience our offering online and instore. This partnership will bring tailormade payment solutions to our customers and accommodate evolving shopping patterns and needs.”

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