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Yamamay boosts insights and localisation

By Retail Technology | Wednesday November 7 2018

Italian clothing brand Yamamay has deployed new software to enhance inventory insights and optimise margins

The company has implemented Oracle Retail’s Merchandising Financial Planning, Assortment Planning and Xstore Point-of-Service solutions to localise offerings and personalise the customer experience.

Yamamay was looking to deliver a faster sell-through of goods, drive more significant insight into customer preferences and inspire management to adapt to local market demands as the company continues to add new locations. 

By more effectively analysing customer behaviour with Oracle Retail technology, Yamamay wants to empower their planning team to create more localised assortments, and execute strategies to more closely match supply and demand to help optimise revenue and maximise margins.

Strategic planning

Roberto Villa, CIO, Yamamay said: “The Oracle Retail suite offers a vast choice of solutions that will boost Yamamay’s capability to interact with its loyalty-driven customers worldwide effectively. It provides us with the strategic planning system that delivers immediate value and will scale to run our business.”
 
Chris James, VP of EMEA, Oracle Retail added: “Yamamay understands the importance of delivering the right inventory to the right customer from planning through the transaction. We are pleased they chose Oracle Retail to empower their planners and associates.”
 
Due to the strategic importance of this investment, Yamamay branded its transformational initiative “Project Retail Evolution” around the imperatives of the assortment planning, the product collection and the retail experience. 

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