QVC has launched a new app for iPhone with an expanded feed of shoppable videos
Q Anytime complements the flagship app and includes videos presented in easy-to-consume 5-8 minute segments, available on demand.
By tapping a video, customers can buy a product or get more details and also customise their feed by category or build a playlist by liking videos.
Currently, Q Anytime draws videos automatically from its vast library of live and on-demand video content, with new videos added every two hours.
Over time, QVC
plans to offer original content, episodic series, and other extras on the Q Anytime app, all tailored for the mobile audience. QVC is promoting Q Anytime via paid social placements and on QVC’s digital and broadcast channels.
Alex Miller, SVP, digital commerce and marketing for QVC, said: “Q Anytime represents our latest push into a video-first mobile experience, leveraging our unparalleled content production capacity with decades of experience in video shopping. We’re excited to bring this to our customers and invite them to personalise their experience with QVC.”
The company has also unveiled a new visual identity and logo alongside the new app.