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Mulberry implements seasonal success

By Retail Technology | Wednesday April 10 2019

Iconic British fashion brand Mulberry has implemented new planning software

The company has gone live with Aptos Planning and plans to implement Aptos PLM and Supply Chain Management solutions as a second phase.
 
Richard Cunningham, group IT director at Mulberry, said: “We chose Aptos as our partner in our ‘Agile Supply Chain’ transformational program for the retail expertise of the Aptos team across all processes, the ability to cover the merchandise process from end to end, as well as the track record of satisfied customers.”
 
Mulberry trades internationally through its own retail stores, direct wholesale customers and partners, as well as a growing online channel.
 
“This has been a very successful project, and it has enabled Mulberry to implement its Agile Supply Chain initiative and realise key objectives, including a reduction in inventory and greater visibility throughout the supply chain,” added Neil Ritchie, CFO at Mulberry.
 
Key functionality

Aptos is supporting Mulberry in pre-season and in-season planning, providing the key functionality to integrate the entire process across functions, geographies and channels.  
 
Aptos’ PLM capabilities will allow for the management of all collection data with the possibility to easily engage suppliers in the definition of bill of materials and costing. 

The Supply Chain Management functionality will then support efficient order tracking with suppliers.

“Implementing both pre-season and in-season planning modules has provided the Mulberry teams with the ideal opportunity to target best practice and evolve business process,” explained Daniel Winstanley, head of planning at Mulberry.
 

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