Fashion retailer H&M is introducing new frictionless and flexible checkout for customers across all channels
Using Klarna Pay later, fashion fans who are members of H&M’s loyalty program are offered the possibility to shop now and pay later both online and in stores using the H&M app.
Invoices are handled within the H&M app where customers can decide how and when they want to pay.
“Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in the UK a whole new way of paying their fashion finds. Through the partnership with Klarna, we have developed an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop,” said Toni Galli, country manager for H&M UK & IE.
H&M and Klarna plan to launch the new payment solution in a total of 8 markets during 2019 with more markets to follow in 2020.
