Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Swoon goes CG for rich content

By Retail Technology | Monday October 14 2019

London online furniture retailer Swoon is now using computer-generated (CG) image content to help sell its furniture ranges

Swoon has teamed up with content creation agency Pikcells for the project and also plans to create augmented reality (AR) versions of the CG furniture enabling customers to visualise them in their homes. 

 

“Fundamentally for us the focus is on adding tools and technologies to our website that give customers the confidence to buy online without the need for stores, and we’re really going to focus on adding the things that add value to that,” said Swoon head of visuals Josh Rushby.

 

 

Related items

La-Z-Boy relaxes with AI

By Retail Technology | Retail Technology

La-Z-Boy relaxes with new insights

By Retail Technology | Retail Technology

Fishpools adds a personal touch

By Retail Technology | Retail Technology

DFS sitting pretty with new CX

By Retail Technology | Retail Technology

Maze finds way to refresh

By Retail Technology | Retail Technology

Lazy Susan software doubles revenue

By Retail Technology | Retail Technology

Oak Furnitureland launches new app

By Retail Technology | Retail Technology

Furniture Village transforms CX with app

By Retail Technology | Retail Technology

Sofology sitting pretty with AI search

By Retail Technology | Retail Technology

Ikea content with success

By Retail Technology | Retail Technology