Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

La Martina adds customer engagement platform

By Retail Technology | Wednesday June 24 2020

Luxury clothing brand and retailer La Martina has selected a new cloud platform to improve communication with its customers across its digital channels

La Martina is using Mapp Cloud to better know its customers, their browsing and shopping habits and their preferences, and to analyse and predict in real time the actions of anonymous visitors and customers on the site. 

The company will use this information to launch cross-channel campaigns to offer a consistent, personalised and relevant experience, thus improving customers’ relationships with the brand.

Mapp designed a two-step plan for La Martina. The first objective was to replicate the data flows that are gained from the physical stores to those from ecommerce sales, in order to create a single view of the customer and achieve continuity across the existing communication plan.

This project was completed in two weeks, allowing the brand to run its customised newsletters and marketing automation programmes through the new platform, replacing the CRM and marketing cloud used previously.

Customer data

In the second part of the project, La Martina will enrich its existing marketing programs with insights based on customer data.

This includes the real time personalisation of the browsing experience on the La Martina website; and the sharing of content and customised discounts via its newsletter and marketing automation programs, based on customer lifetime value.

Adrian Simonetti, President of La Martina, said: "With marketing automation we can achieve increasingly targeted communication that is in line with the interests of the customer.”

 

Related items

French Connection completes Shopify integration

By Retail Technology | Retail Technology

H&M Group enhances in-store technology

By Retail Technology | Retail Technology

Love Island swaps fast fashion for pre-loved

By Retail Technology | Retail Technology

boohoo enhances data management

By Retail Technology | Retail Technology

New Look upgrades order management

By Retail Technology | Retail Technology

Bally refreshes POS

By Retail Technology | Retail Technology

Mulberry adds order management software

By Retail Technology | Retail Technology

Gant adds workplace software

By Retail Technology | Retail Technology

Lids launches new site

By Retail Technology | Retail Technology

Oggi Jeans tries on customer engagement

By Retail Technology | Retail Technology