Space NK gets online makeover to combat COVID
Beauty products retailer Space NK has turned to online consultations and virtual events to combat COVID-19 challenges
The shift in strategy to navigate lockdown and social distancing measures was timely and has driven a surge in business for Space NK.
Using Appointedd’s online booking tools and their native Zoom integration, Space NK has seen 360% uplift in makeup-related queries by people who want to look good on and off video calling.
Hannah Templeman, CRM and loyalty manager at Space NK said: “We are an omnichannel business and we want our customers to engage with us via our website and to visit us in-store. So for us, Appointedd has been key in connecting the two - it’s created a more streamlined customer journey”.
Appointedd and Space NK are continuing to drive customer engagement and revenue via online consultations, virtual events, retail by appointment and bookable click-and-collect.
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