Jardine motoring with ecommerce
Car dealership franchise Jardine Motors Group UK has implemented new ecommerce platforms that enable the company to sell vehicles end-to-end online
Jardine has deployed integrated Informatica Intelligent Cloud Services platform to build better customer relationships and comply with GDPR privacy mandates and rights requirements around customer data.
One of the challenges Jardine Motors has faced over the years is the proliferation of customer data across multiple systems.
This is common in the automotive industry, as manufacturing partners often require dealerships to use certain systems, and there are deep integrations between systems for after-sales service and parts.
As a result, customer data was vastly distributed across dealer management and sales lead management systems, without a unique record for each customer. This made it difficult for the company to offer individualised customer journeys across different channels, including web and social media, and bridge online, in-store, and on-lot customer experiences.
By deploying an integrated Informatica Intelligent Cloud Services platform including Informatica Cloud Data Integration and Customer 360 for Salesforce, Jardine Motors has been able to establish a single view of the customer across multiple systems and also ensure GDPR compliance.
“Thanks to Informatica, we have been able to adapt our business to evolve with changing consumer needs,” said Alex Brown, head of digital marketing and transformation, Jardine Motors Group. “By improving our digital offerings and obtaining a better view of our customers, we have quickly pivoted into ecommerce, which has been vital to offsetting the challenges of in-store and on-lot interactions brought on by the pandemic.”