Abel & Cole launches new app

Online grocer Abel & Cole has launched a new consumer app after a surge in customers during lockdown

Abel & Cole’s internal team worked in partnership with digital product studio Code Computerlove to understand the needs of its audiences, with the introduction of an app the clear winner.  

The app complements the website ordering process, making it simple for customers to manage their subscriptions and add to their orders from both interfaces.

Hannah Shipton, MD at Abel & Cole, said: “We have an extremely loyal customer base and prior to Covid we had begun to look at how we could make shopping with us easier and quicker. I’m delighted that, despite the challenges we faced meeting the demand for our service during the lockdown periods, that this project remained on track.

The app is now available to download for iOS and Android devices.