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Wild West upgrades for growth

By Retail Technology | Monday August 9 2021 | UPDATED 09.08.21

Western boot brand Wild West has chosen a new platform to support its rapid growth

Wild West has switched to Brightpearl to access a scalable and extensible platform to power its operation, which connects with thousands of customers via a popular Shopify website, two physical stores and marketplaces.

The brand is now using Brightpearl’s suite of premium features, including advanced warehouse management and inventory demand planning, best-in-class CRM, retail accounting, and the ability to seamlessly integrate all sales channels, including an expansion to Walmart marketplaces.

As a result, Wild West has gained the ability to integrate seamlessly with its existing tech stack, as well as the flexibility to expand rapidly as it scales. Key back office workflows can now be automated, saving the team huge amounts of time.

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