Blue Diamond nurtures customer relations

Garden centre group Blue Diamond has selected a new platform to boost its customer relations

Blue Diamond has implemented the Critizr Connection platform in each centre to give regional teams the feedback and insights they need to take action and quickly make improvements on behalf of customers. It also offers management a complete view of the customer across the Group for the first time.

Encouraging early results have seen Blue Diamond’s average monthly customer relationship score rise to 4.28 out of 5 (June 2021), with a higher-than-average NPS score also recorded.

Peter Gibbons, group operations at Blue Diamond Group, said: “I had been looking for a next-level tool to help us secure an intelligent, 360° view of customer interactions, all in one place, which is an imperative across both the retail and hospitality sides of our business. We found that with Critizr.”