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Dubarry steps up online

By Retail Technology | Tuesday September 21 2021 | UPDATED 21.09.21

Irish footwear brand Dubarry of Ireland has re-platformed to support its growing online sales

Dubarry has consolidated its global online payment infrastructure to Adyen’s single platform.

This has improved Dubarry’s authorisation rates by up to 15%, and its shoppers are enjoying a seamless and localised checkout experience.

“Before Adyen, we were working with four different providers, which was both costly and convoluted. One of the key things we wanted to achieve was to standardise from one market to the next. Adyen allowed us to do that effortlessly through unified reporting for our accounts team and a single integration for the tech teams,” said Marc O'Donnell, head of ecommerce at Dubarry.

As the partnership develops, Adyen will be working with Dubarry to combine its online and in-store payments into one system. “We want to make the customer experience better by having a consolidated view of everything in one place. And I don’t see any reason why we’d need to look past Adyen for this,” added O’Donnell. 

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