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Bert Frank brightens up CX

By Retail Technology | Thursday September 30 2021 | UPDATED 30.09.21

Luxury lighting brand Bert Frank has implemented new tech to automate processes and streamline post-purchase operations

Bert Frank now has access to Brightpearl’s scalable retail operations platform that integrates ‘out of the box’ with its ecommerce platform to provide a central source of truth that will drive growth.

The team behind Bert Frank can now enjoy a simpler, more streamlined way of doing business that saves time, eliminates mistakes and offers a better customer experience.

As it has grown, the small team running the lighting business has been stretched to the limit with managing orders, customers and data across endless spreadsheets. They therefore  urgently needed a slicker, built-for-retail operations system that could better support rapid growth.

Automaton

As a quick to deploy platform with game-changing retail features, including a demand planner and automation engine, Brightpearl was their choice.

The team has already gained real-time insight into its order management, financials and inventory. It means they can finally stop spending the majority of their time on day-to-day operations and start focusing on the business’ growth and long-term goals.

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