Mulberry adds order management software

Fashion retailer Mulberry has implemented a new order management solution across its stores and online channel

Mulberry is using an Aptos system to serve as a centralised commerce hub to help the retailer and fashion brand profitably manage orders through their lifecycle.

Mulberry recognised the need to establish a unified view of inventory whether stock was positioned in stores, distribution centres or elsewhere. This single view of stock equips Mulberry to meet customer expectations for seamless online/offline experiences, faster delivery and heightened convenience.

“As ecommerce adoption accelerates, driven in large part by the pandemic, it is clear that the future of retail belongs to those brands that can offer a cohesive and differentiated omnichannel strategy,” said George Clark, technology and customer experience director at Mulberry.