Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

H&M Group enhances in-store technology

By Retail Technology | Tuesday May 31 2022

H&M Group is launching a new in-store technology-based shopping experience, as part of its wider aim to build “more relevant and meaningful relationships with consumers.”

The group is rolling out a pilot in COS stores across the US, following an initial trial in its Beverly Hills, California store.

The new shopping experience includes seamless payment options, personalised styling recommendations, faster checkout and upgraded delivery and return options.

The initiative also includes a smart mirror that allows customers to request items without having to leave the fitting room.

“We are developing and imagining how COS retail spaces can inspire our customers, both now and for the future,” COS managing director Lea Rytz Goldman said.

“Our ambition is to pilot new technologies that allow us to meet and exceed our customers’ in-store shopping expectations.”

Related items

H&M fashions new data platform

By Retail Technology | Retail Technology

French Connection completes Shopify integration

By Retail Technology | Retail Technology

Love Island swaps fast fashion for pre-loved

By Retail Technology | Retail Technology

boohoo enhances data management

By Retail Technology | Retail Technology

New Look upgrades order management

By Retail Technology | Retail Technology

Bally refreshes POS

By Retail Technology | Retail Technology

Mulberry adds order management software

By Retail Technology | Retail Technology

Gant adds workplace software

By Retail Technology | Retail Technology

Lids launches new site

By Retail Technology | Retail Technology

Oggi Jeans tries on customer engagement

By Retail Technology | Retail Technology