Bloomingdale’s introduces virtual store

Iconic department store Bloomingdale’s has announced a futuristic virtual store to celebrate its 150th anniversary

The Bloomingdale’s virtual store designed by Emperia will feature exclusive collections from brands such as Polo Ralph Lauren, Marc Jacobs, David Yurman, MCM, Byredo, Baccarat, and many more, creating a whole new, innovative online shopping experience for customers.

It features a video of the evolution of the brand from Bloomingdales' initial establishment to the present, contrasting the difference from the past to the future; in addition to games, special surprises and a Bloomingdale's unique collection, designed exclusively for its anniversary celebrations.