Wayfair launches Digital Design Studio

Home furnishings online retailer Wayfair has launched the Digital Design Studio, a patent-pending technology that brings the best of online and in-store shopping together

The Digital Design Studio is a kiosk that allows customers to create and interact with a variety of design layouts and experience products in a digital, 3D room at photorealistic quality.

Located in the US AllModern store, the pilot technology allows customers shopping in the store to experience the larger digital catalog in life-like quality.

"Experimentation and innovation with an eye on improving the customer experience is at the heart of everything we do at Wayfair," said Fiona Tan, Wayfair CTO. "Wayfair strongly believes in meeting our customers where they want to shop, whether online or in-person. The Digital Design Studio helps us execute on this omnichannel experience, by making it easier for customers to find what they are looking for and ultimately have greater confidence and satisfaction in their purchase."