Forever 21 enhances CX with data platform

Fashion brand Forever 21 is deploying a new customer data platform to build long-term customer loyalty and drive revenue

It will be partnering with Amperity to provide more relevant, personalised customer experiences and reach more consumers, while enriching advertising campaigns through insights on cross-channel behaviour, data science scores, and content affinities.

Forever 21 has a significant amount of customer data from both its digital channels and offline transactions. However, as consumer shopping preferences and behaviors have shifted over the years, the brand needed a comprehensive solution to bring together and manage all of these disparate data sources. Through an Amperity-powered 360-degree unified view, Forever 21 can now unify, activate and acquire new as well as retain existing customers. 

“The future of retail lies in how well a company understands the customer journey,” said Jacob Hawkins, chief marketing, digital and omni officer at Forever 21. “Amperity enables us to create unified customer profiles and actionable insights we need to scale. The company’s best-in-class platform, in combination with its significant retail industry expertise, will help us continue to fuel our growth, deepen customer loyalty, and operate at the highest level of efficiency.”