Deichmann transforms online business

Shoe retailer Deichmann is transforming its online and omnichannel business with the enterprise shop system

Deichmann is migrating all 41 online shops, including those of the Ochsner Sport and Snipes brands to the Scayle system.

Only six months after the start of the project, the first migrated country shops in the Czech Republic and Slovakia went live on May 31, 2023.

Severin Canisius, CIO at Deichmann, said: "With Scayle as a platform base, we are confident to quickly leverage omnichannel synergies across countries and keep our customers happy across all channels. We are very satisfied with the constructive collaboration with Scayle and see the fast go-lives in the Czech Republic and Slovakia as confirmation that we are on the right track."