Crate & Barrel launches virtual store
By Retail Technology | Tuesday November 21 2023
US home retailer Crate & Barrel has launched its first virtual store
In partnership with Obsess, the fully shoppable virtual environment takes the form of Crate & Barrel's new flagship in New York City's Flatiron neighborhood and features engaging animations and interactive personalisation tools that let customers visualise their own sofa and living room set and build their own bouquet using the brand's selection of vases and botanicals.
The virtual store is among the largest fully 3D-rendered spaces that Obsess has created to date, offering more than 450 products and eight interactive room environments, including separate dining, kitchen, living room, botanical shop and Crate & Kids areas.
