Sally Europe gets CX makeover

Sally Europe, the UK and Continental Europe operating arm of Sally Beauty, has leveraged a new forecasting, replenishment and supply chain optimisation platform

Designed to enhance forecasting and ensure more responsive replenishment, the retailer is using Slimstock and is already helping the beauty company see a 2% on-shelf availability improvement; 5% reduction in working capital tied up in stock; and improved cash flow.

With a focus on fine-tuning Sally Europe’s supply chain tactics to drive fast and efficient forecasting and replenishment, the team worked closely with Slimstock to leverage the full potential of its supply chain technology.

A key outcome of this collaboration has been to deliver a business process that dynamically adjusts to changes in customer behaviour and market trends.

"Our enhanced forecasting and replenishment processes are already yielding great results. We are now working with Slimstock to embrace AI and machine learning to further optimise our promotions. With Slimstock's continued support and expert guidance, there is no limit to what we can achieve," said Nora Mebarka, head of supply and demand planning at Sally Europe.