Halfords CX goes up a gear

Motoring and cycling products retailer Halfords has recently extended its use of Aptos software to support its customer experience and store operations strategies

As part of the software renewal agreement, Halfords will upgrade to newer versions of Aptos’ POS, CRM and Sales Audit applications. With Aptos POS, Halfords has highly advanced core POS capabilities, offering its employees access to extensive product, inventory, pricing, customer and order information, ensuring that each customer interaction can be informed and efficient.

To further enhance and personalise the customer experience, Halfords runs Aptos CRM, integrated with its POS in its retail stores, which feeds into a group wide 360-degree view of customers.

Halfords CIO Adam Gerrard said: “We have made it easier than ever for people to find us online, and we’ve invested in high-performance websites. The greatest benefit is then linking up digital and store experiences in a way that is completely seamless for the customer. For example, a customer browsing online for a product can quickly and easily arrange for click and collect at their local store. We view Aptos as an omnichannel technology specialist, and we are pleased to continue our long-standing partnership with this firm.”