Paul Smith tries on SEO

Iconic British fashion brand Paul Smith has appointed fashion SEO specialists Verde Digital as its search engine optimisation agency

The partnership, which began in July 2025, will see Verde Digital deliver both on-page and technical SEO support as part of a broader cross-channel digital strategy. The focus is on building visibility within the premium and luxury fashion market, targeting non-branded search terms to reach style-conscious shoppers beyond those already searching for the Paul Smith brand by name.

Hannah Bennett, head of digital at Paul Smith, said: “I am pleased to start working with Verde Digital. We have set ambitious goals for our SEO growth, and Verde’s innovative strategies and impressive results based on keyword-focused growth really stood out to us. We appreciate Verde’s expertise and are confident in their ability to help us achieve our goals. We look forward to a successful collaboration and are excited to see the results of our partnership.”