Rapid multichannel commerce fulfilment provider launches across another six UK cities

Shutl, the internet start-up designed to deliver what customers want, when they want it, today announces the launch of its service to shoppers in and around Aberdeen, Belfast, Birmingham, Bristol, Cardiff and Liverpool.

The service allows shoppers to receive online purchases from High Street retailers in as little as 90 minutes ,or to choose a one-hour delivery window, same day or any day. This is made possible because Shutl fulfils web orders from local stores rather than a centralised warehouse. Shutl can deliver 24 hours a day, seven days a week from £4.95, although retailers will often offer the service for free in order to drive conversion. 

Having launched the service in Edinburgh, Glasgow, Leeds and Manchester in August, and within London last year, Shutl now operates across a total of 11 UK cities.

Increasing UK High Street coverage

“This next phase of Shutl’s roll-out will enable us to serve around 40% of the UK’s online shoppers,” comments Tom Allason, founder and chief executive of Shutl. “We are on track to providing High Street retailers with a game-changing delivery proposition in time for Christmas, a key weapon in the battle for market share with Amazon and the other pureplay e-tailers.”

Initially the service will be offered to the new geographies through leading fashion brands Karen Millen, Oasis, Coast and Warehouse. The company said other major High Street names were expected to follow suit shortly.

The company recently won the BT Retail Week Technology Award for “Supply Chain Excellence” and has been shortlisted as a finalist in the upcoming Retail Systems Awards in the “Internet Technology of the Year” and “Supply Chain Innovation” categories. Earlier in the year Shutl was awarded a Media Guardian Innovation Award for “Technology Breakthrough Business” and the Econsultancy Innovation Award for E-commerce.