Fenwick launches free instore Wi-Fi
Department store retailer signs up with BT to offer shoppers wireless internet access across its estate as part of its plans to boost customer service
The move means some 64 million annual store visitors will now be able to use the internet while browsing.
Keeping customers connected
The new service will be available at no charge throughout the stores, including cafes and fitting rooms. Shoppers will be able to use the service to read product reviews online, share potential purchases on social networks, check email or catch up on news and sports.
The new Wi-Fi service is being made available this month. Shoppers will need to enter their email address to log on via any wireless-enabled smartphone, tablet or PC.
Customer service commitment
Mark Fenwick, chairman of Fenwick, said: “This partnership with BT is an important step in our ongoing commitment to provide greater customer service.”
Fenwick is the latest retailer to sign up to the provider’s wireless service. BT recently announced video games retailer GAME and, previously, WHSmith had also signed up to offer customers free instore Wi-Fi.