Luxury fashion website uses new reporting system from retail business intelligence specialists
The new software implementation is designed to put its business information directly in the hands of its business managers, empowering them to make fast trading decisions and immediately respond to new opportunities.
To date, Cocosa has relied on running ad hoc queries on its database to access information. Due to rapid growth, it made the decision to implement a comprehensive analysis and reporting tool to address its buying and merchandising, as well as social media marketing needs. Speed of implementation, scalability and retail knowledge of the partner were also key requirements.
Having selected QlikView as its preferred solution, Cocosa looked at a number of QlikView partners and chose Tahola because it demonstrated a deep understanding of both the retail sector and of its business model in particular.
Delivering quick executive visibility
“Tahola immediately understood the requirements of our business and are already doing a fantastic job of getting to grips with our data structures and needs,” said Andrew Miles, head of operations at Cocosa. “An early win will see the development of an executive dashboard and over time we aim to achieve performance improvements right across the business – for example in customer targeting and response, merchandising and stock management.”
The online fashion retailer will use QlikView to analyse and report on data from its e-commerce system, Google Analytics, Facebook, Twitter, customer email management provider and its customer relationship management (CRM) system. It aims to enable marketing and merchandising teams to be able to quickly and simply interrogate sales, stock and customer data in order to respond quickly to the needs of its customers and the business.
Cocosa also recently selected a new payments processing provider and announced an expansion of its international delivery capability to 25 countries.