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Ask The Expert

#Mulberry

Should retailers care about what music they play in-store?

Published 18.09.14 by Retail Technology
Music and branding specialist Rob Wood examines the impact of music on a retailer’s brand and customer relationship
#e-commerce

Should e-commerce companies target specialist marketplaces?

Published 02.07.14 by Retail Technology
In answer to our homepage poll, a marketplace distribution expert debates whether e-commerce companies should target specialist marketplaces.
#Store

Tech-empowered staff win at point of sale

Published 31.03.14 by Retail Technology
People management expert John Berry discusses the impact technology is having on retailers' attempts to better inform staff and so improve levels of customer service
#Tesco

Is the Clubcard dead as a loyalty scheme?

Published 26.02.14 by Retail Technology
Simon Towner, retail technology expert, questions whether the scheme, its format and its competitive value are costing Tesco more than it gains
#Sales

Are end-of-season 'sales' the best way to clear stock?

Published 13.02.14 by Retail Technology
Online sales technology expert Phil Bird ponders the short-term gains of selling off surplus stock cheaply against the long-term risks to brand and the bottom line
#Online

Are international sales worth the risk?

Published 31.01.14 by Retail Technology
E-commerce technology expert Phil Rothwell examines whether the opportunities of growing international sales online outweigh the additional regulations and costs
#Big Data

Can Big Data really boost store growth?

Published 23.01.14 by Retail Technology
Customer insight expert Paul Alexander examines the concept of ‘Big Data’ and the benefits it potentially could offer to retailers wanting to drive more store-based sales
#Online

2014: year of mobile, personalisation or smart content?

Published 22.01.14 by Retail Technology
Buoyed by bumper festive trade, IT infrastructure hosting expert Mark King responds explains why monitoring consumer trends will boost the e-commerce boom for retailers in 2014
#RFID

Do the benefits of RFID outweigh the costs?

Published 13.01.14 by Retail Technology
Wireless ‘track and trace’ technologies have long promised to revolutionise the supply chain but, in in answer RetailTechnology's homepage poll, American Apparel's former CIO thinks that time has arrived
#Mobile

Should retailers create their own consumer electronics?

Published 13.11.13 by Retail Technology
As a number of retailers release they own tablet devices in time for the Christmas shopping season, digital agency chief Peter Veash questions their impact on the retail landscape
#Web

What makes a website a winner?

Published 23.10.13 by Retail Technology
Following the RetailTechnology.co.uk Ask The Expert homepage poll, multichannel consultant expert Martin Newman highlights findings from a new retail website usability report
#Payments

Will cash play a role in the store of the future?

Published 08.10.13 by Retail Technology
As more and more consumers ditch cash in favour of plastic and even mobile payments, industry expert Chris Davies discusses the future of retail payments in response to RetailTechnology.co.uk's homepage poll
#Recruitment

Skills & experience hold key to retail IT success

Published 18.09.13 by Retail Technology
Industry HR expert Karen Richards discusses the specific skills and experience needed to succeed in a senior role within retail technology
#Personalisation

How personal is personalisation?

Published 11.09.13 by Retail Technology
In line with RetailTechnology.co.uk’s homepage poll, Bruce D'Ambrosio, the ‘godfather of personalisation,’ discusses the difference between personalisation and segmentation
#SellerDeck

Is the PC dead as a purchasing platform?

Published 04.09.13 by Retail Technology
Although the jury is still out according to the Ask The Expert poll on RetailTechnology.co.uk’s homepage, e-commerce expert Phil Rothwell predicts the death of shopping via PC
#Martec International

Is free consumer Wi-Fi a good thing?

Published 16.08.13 by Retail Technology
The latest in our series of ‘Ask the Expert’ articles explores the potential impact of pervasive wireless communications in retail stores
#Survey

New survey finds 70% of Brits abandon online carts

Published 10.07.13 by Retail Technology
The latest in our series of ‘Ask the Expert’ articles explores why new research has found online basket abandonment remains high
#Retail

Are retailers prepared for the age of the individual?

Published 29.05.13 by Retail Technology
Given the unprecedented pace of change in the global marketplace, retail IT expert Sarah Taylor discusses how retailers need to adapt to individual customer demands to survive
#Online

Does e-retail require new merchandising capabilities?

Published 08.05.13 by Retail Technology
E-commerce experts, Adrian Gordon and Andrew Fowler, argue that segregated, 'best-of-breed' merchandising systems no longer make sense in today’s time-poor retail world
#Eye tracking

Should retailers make use of eye-tracking technology?

Published 01.05.13 by Retail Technology
In the next of our series of ‘Ask the Expert’ columns, eye-tracking technology expert, Simon Griffin, argues those not looking at its potential benefits might be missing a trick